Italy. €2 trillion economy. Most foreign companies never crack it. We do. You pay only when we close.
Italy only, full focus
Performance based
Days to go live
Full-time dedicated team
Entering Italy without local support is expensive, slow and frustrating. The language is different. The culture is different. Decision makers don't respond to generic outreach. And hiring a local sales rep costs €50,000 or more per year before they close a single deal.
Varco gives you a dedicated team of native Italian setters and closers who know how to sell in Italy: the language, the culture, the objections. They work your leads from first call to signed contract. You only pay when a deal is closed. Not before
Our setters qualify your leads and book calls with Italian decision-makers who are ready to buy.
Our closers handle the entire sales conversation in Italian. from pitch to objection handling to signature.
No retainer. No setup fee. No monthly cost. A commission on every closed deal. nothing else.
No lengthy onboarding. No complicated contracts. Just a fast, structured process to get your Italian sales team live
One onboarding call. We study your product, your ideal customer, your pricing and your key objections. We build the script. We prepare the team.
Setters start calling. Qualified leads get passed to closers. The pipeline starts moving.
Full transparency report — every call logged, every deal tracked. Invoice only on closed deals. Always.
We don't spread thin across 40 countries. We don't do half the job. We cover the entire sales cycle, setting and closing, exclusively in Italy.
That focus is your competitive advantage.
Every market has its own rules. Italy especially. We don't pretend to cover Europe, we master one market and we master it completely.
Most agencies do setting OR closing. We do both. One partner, one process, zero coordination gaps between your setter and closer.
No retainer. No risk. If we don't close, you don't pay. It's the only model that makes sense for both sides.
Varco was founded by an Italian B2B sales professional who has spent two decades closing high-value deals across Europe. We know what works in Italy and what doesn't.
We built Varco because we saw too many great foreign products fail in Italy not because of the product, but because of the approach. We are a performance-based sales force and we only win when you do.
Zero recruitment, zero employment contracts, zero HR headaches
Every call, every email, every negotiation handled in native Italian.
Pure performance model. You only pay a percentage of the revenue we generate
Average response time to leads
Roles per client: setter + closer
Italian business in your target market
We dedicate the entire first week to learning your product inside out. Our closers don't make a single call until they can answer every objection, explain every feature and handle every pushback (in Italian).
No problem. We work with trusted lead generation partners who specialise in Italian B2B databases. We connect you with the right one for your ICP. Our job starts the moment the list is ready.
Book a free 30-minute call. We'll tell you honestly if Varco is the right fit for your product and your market. nella immagine: No commitment. No pitch. Just an honest conversation. Click here -->
"My product is complex. Can your team really sell it?" Absolutely. We dedicate the entire first week to learning your product inside out; features, pricing, ideal customer profile and key objections. Our closers don't make a single call until they can pitch your product as well as you can. In Italian.
"How do I know I can trust a team I've never met?" Fair question. That's why we start with a 30-minute call where we tell you honestly whether Varco is the right fit for your product. No pitch, no pressure. If we move forward you get full visibility into everything; calls, pipeline, deals. We have nothing to hide because we only win when you win.
"I don't have a lead generation system yet. Can you still help?" We work your leads but If you don't have a system in place yet, we connect you with trusted lead generation partners who specialise in Italian B2B databases. Once the list is ready, we take it from there.
"What does the contract look like? Can I exit?" We work on a 12-month agreement, enough time to build momentum and see real results. There is a flexible exit clause after the first 60 days. If you are genuinely unhappy with the direction, we will find a solution together. We are not interested in keeping clients who are not happy.
"How do I know what your team is doing day to day?" Full transparency, always. Every month you receive a detailed report: calls made, leads contacted, meetings booked, deals closed, pipeline status. You can also request a call at any time. We treat you as a partner, not a client we report to once a quarter.
"Have you sold products like mine before?" We work with companies selling into Italian businesses across multiple sectors. If your product solves a real problem for Italian companies, we can sell it. During our first call we will tell you honestly, based on your product, your pricing and your target customer, whether we think we can deliver results. If we have doubts, we say so.
"What if results are slow or disappointing?" Sales takes time, especially in a new market. That's why we ask for 60 days before drawing conclusions. In those 60 days we track everything, adjust the script and refine the targeting. If after 60 days the direction is clearly wrong, the exit clause applies. In our experience the biggest factor in slow results is lead quality, not the sales team.
"Why Varco instead of hiring a local sales rep?" A local sales rep costs €40,000 to €60,000 per year in salary alone, before social contributions, equipment, training and management time. And you still don't know if they will close. With Varco you have a full team — setter and closer — active in 48 hours, with zero fixed costs. You pay ONLY on closed deals. The comparison is not even close.
VARCO BYS LLC - NM 87120 - EIN 991954503
